Marketing Your Massage Business 3

Let customers know that if they want to make an appointment they’ll have to do it as soon as possible because your spaces fill up very quickly. That’s called using the “scarcity” tactic. You’re not trying to scare anyone, but you want them to make a decision as fast as they can. More often than not, this tactic works.

Use the internet to market and advertise your business. Submit or have someone else submit online ads to get more exposure. Send in commercials to the radio stations. In exchange for that, offer some of the employees a free facial. That’s a breeding ground for additional testimonials.

If you’re creating brochures for your massage therapy business, it should be as professional as possible. Use quality paper when creating your brochures. The more professionalism you put in your brochures, Explain what kind of massages you are skilled in. If you specialize in Swedish massage, then mention and the benefits that come along with it. Some of the clientele may not know what a Swedish massage is. It’s important to be very clear and concise with your brochure information. With the benefits, let them know what to expect.

The focus is to let them know what this particular massage can do for them. How will it help them personally? They’re coming to get their needs met and they need to know how you will fulfill that. So you can say things like, “relieve muscle tension” or “you can have flexible joints”. They want to know how massage therapy, whatever type it is, will help them. However, you can’t just list a benefit and think that they’ll come flocking to your door. The benefit has to match the problem that they’re having. The benefits should relate to that. When explaining this in your brochure, avoid using big words that they can’t understand, better yet pronounce. Just state it in simple plain English so that they can relate to what you are telling them. You can say something like: With a trigger point massage, you will be able to be free of muscle pain. My massage therapy treatments will provide you with more flexibility. A deep tissue massage will remove knots from your hand.

When you put it this way, the clientele will more than likely want to gravitate toward you and use your services. Using your qualifications to get clients will not work. Anyone can say that they went to this school and received an education. The question to that is, what did you do after that? How did you use the education to your advantage? Do you have any experience, say from working in a spa or related facility?